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Mineral water labels: the importance of labels for product packaging
time:
2020/10/18
Source:
Products in circulation from all walks of life must be packaged. What are the packaging concepts and functions of major brands in the consumer goods industry? What is the role of labels in product packaging?

The protection function of the package
Quality is the guarantee of the product, and quality is the life of the enterprise. If the packaging cannot effectively protect the product, such as damage caused by falling during transportation and storage, wear or product damage, the packaging is considered insufficient to protect the product. In addition, in the field of increasing channel share in e-commerce, the protection performance of packaging products is higher. In a longer and more complex logistics chain, ensuring that goods reach consumers intact will bring greater challenges to packaging.
in the brand company's packaging certification process, functional certification is considered to be an extremely important part. Products that test various functions (such as drop, vibration, friction, etc.) must pass certification. At the same time, many companies have included tests that simulate actual transportation into the scope of packaging function certification. The scope of testing includes small-scale testing, medium-sized testing, large-scale testing, final large-scale production stage, and even post-production channel tracking, such as large warehouses, e-commerce logistics warehouses, etc. Therefore, the protection of the product is the top priority of the packaging.
packaging appearance display function
another important function of packaging is to promote sales. In addition to the necessary product text required by laws and regulations, graphic design content (e. g., appropriately matched color patterns and beautiful text expression) can also enhance the appearance of the package.
At the same time, the exquisite structure design and function of the combination, can also bring three-dimensional sense and reality for the product. Of course, certain material processing techniques can improve the visual appearance of the product. Combining the popular two-dimensional code product one-code technology and augmented reality (AR) technology, it can increase the customer's interactive experience and enable consumers to perceive and receive content other than product identification information.
label not only with complete product information and display effect, but also shows the temperament and personality of the product itself. It should be said that this is the last stroke of the product packaging.
one of the requirements of the finished product label is the quality requirements, that is, no wrinkles, no bubbles, no scratches, no burrs, etc. Print accurately, no overlap, no ink leakage, no ink impurities, etc. Good adhesion, no warpage.
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