Market analysis of China's self adhesive label printing materials market in 2015

In recent years, because of the increasingly high voice of environmental protection in society, the state has formulated some relevant environmental protection laws and regulations. The label printing plant has paid more and more attention to the health of the workers, which has increased the demand for various environmental inks in the printing industry. For high density and low viscosity printing ink, the benzene free alcohol soluble ink and water-soluble plastic gravure ink are the development direction of environmental protection ink.

According to the China industry information network published "2015-2022 years of China label printing market market survey and investment feasibility evaluation report" shows that at present, there are more than 20 domestic famous label materials production enterprises, mainly in Guangdong, Jiangsu, Zhejiang, Shanghai and Tianjin. Among them, Eli Denison, fine European label, Lin Deke, Rett Ma and other well-known label materials production enterprises set up factories in China.

At present, the market of sticker materials in China is complex and huge. The current regional economic center is mainly the Yangtze River Delta, the Pearl River Delta, Wenzhou, Beijing and Tianjin. Among them, foreign enterprises are characterized by stable quality and good after-sales service, and the market share is increasing. Especially in Guangdong, Shanghai and Beijing Tianjin area, it occupies a very important position and is recognized by our customers. And many private enterprises, especially small workshops, mostly pursue short-term benefits, lack the advantages of technical means and equipment, the quality of products are not stable, and the competition in foreign countries is inferior, which makes the development of this industry very limited.

China's label material market is far from mature, and has great room for improvement in terms of production scale, technology level and market space. In the future, new materials and new technologies will be widely used, and the related enterprises should increase their investment in equipment and technology services and improve the technological level of the domestic labelling materials enterprises.

According to the annual statistics of the 2014 printing enterprise, the total output value of Chinese printing industry in 2013 was 1 trillion yuan for the first time, reaching 1 trillion and 39 billion 850 million yuan, the overall scale was second in the world and 10.5 million in the whole country, of which there were 6195 label printing enterprises and 1239 label bearing material manufacturers. It has 19% employees and 3 million 415 thousand employees. The total assets of the whole industry are 1.624.7 billion yuan, the total profit is 79 billion 620 million yuan, and the external processing trade volume is 83 billion 750 million yuan.

In 1930s, dry adhesive materials were first used in the United States. Because of the increasing demand for this special composite material, the printing of non dry glue has gradually evolved into an independent printing field, and more and more enterprises engaged in the label printing of professional non dry glue at home and abroad. As far as China is concerned, the unprecedented development of printing industry, such as production scale, technical level and market space, has led the development of dry glue printing and reached an unprecedented level. It is understood that the demand for adhesive labels in China is growing rapidly at a rate of over 20% every year. At present, the market size of the sticker label in China is about 4.5 ~ 500 million square meters, and the per capita possession is only 0.3 square meters per person / year, and the per capita share of some developed countries, such as Australia, is 12 square meters per person / year. Therefore, China's sticker label market has great potential.

Now, sticker label printing has broad prospects in the world. Taking the external packaging materials of American cosmetics as an example, the label of non dry glue film accounts for 35%, the direct screen printing accounts for 30%, the sticker paper labels account for 11%, and the film labels in the mold account for 11%. Obviously, sticker labels accounted for 46% of the external packaging materials market. It can be seen that stickers play an important role in China's label market.

With the demand of the label printing market, the technical environment and the deepening of the service field, the environmental problems of the ink industry have become the focus of the global concern, and environmental protection has occupied an important position in the global commodity and service fields. In 1950s, the ink industry in the European and American countries has developed towards a non-toxic, pollution-free environment. In 1975, the original Tianjin ink factory and Gansu Gangu ink factory have started developing water-soluble gravure ink respectively.